Decide where AI matters
AI strategy and prioritization. Identify the opportunities that create real value, assess the economics, and decide what deserves attention first.
AI Advisory · Executive Workshops · Speaking
AI changes more than your technology.
It changes how your business works.
Factor2 helps leaders understand what AI means for their organization—and turn it into practical advantage.
A business perspective on AI.Grounded in operating experience.
The AI transition
The next question is
how the business changes.
Access to AI is becoming commonplace. The harder work is deciding what to do with it: which problems matter, which workflows should change, and what a company needs to learn to do differently.
That calls for business judgment, a working understanding of the technology, and the ability to connect the two. Factor2 brings that perspective to the decisions in front of CEOs, boards, business owners and leadership teams.
01 / AI Advisory
For consequential decisionsClear thinking.
Practical next steps.
An experienced sounding board for the strategic, organizational and technical choices AI puts on your agenda.
Rethink how work gets done
Organizational and workflow design. Explore where AI agents can take on work, where judgment belongs, and how responsibilities should change.
Make sound technology choices
Build vs. buy, vendor and model selection, governance and risk. Make decisions in the context of your business, your constraints and your people.
Move from intent to practice
Operating models, executive education and implementation roadmaps. Hands-on exploration, practical prototypes and guidance for internal teams where useful.
Advisory can include getting close to the work: exploring an opportunity, testing a prototype and helping your team put the learning into practice.
Discuss an advisory engagement02 / Speaking
A useful conversation for your roomMake sense of the shift.
Then discuss what to do.
Talks and working sessions that connect the implications of AI to the realities of running a business. Built around the audience, the decisions they face and the questions worth debating.
Invite Omri to speak- Keynotes
- Executive workshops
- Board briefings
- Leadership offsites
- Industry events
From AI tools to an AI-native company
What changes when intelligence becomes part of how the organization works.
Factory 1 + Factory 2
Building a second layer of capability around the business you already have.
Building token capital
Turning institutional knowledge and operating experience into reusable AI capability.
What agentic AI changes
The decisions, workflows and responsibilities that shift when AI can take action.
The economics of intelligence
How the changing cost of knowledge work reshapes value, capacity and advantage.
What CEOs need to understand about AI now
A practical briefing on the choices leaders need to make, and the questions to ask.
The Factor2 thesis
You already have
Factory 1.
Every established company has people, processes, systems, relationships and expertise that keep the business running. AI makes it possible to build a second layer of capability around that foundation.
Factory 2 is a strategic framework for designing that capability: intelligence that draws on what the organization knows, helps people decide, and enables new ways of working.
Factory 1
The business you have
People · Processes · Systems
Relationships · Experience · Judgment
Factory 2
The capability you build
Organizational intelligence · AI agents
Institutional knowledge · Reusable workflows
Jensen Huang describes the Factory 1 / Factory 2 framing.
Building token capital
Make what you know
more useful over time.
Raw tokens are the compute used to produce an answer or action. Token capital is the reusable capability around them: context, institutional knowledge, skills, evaluations and workflow memory that make AI useful in your business.
The opportunity is to capture what the organization learns, apply it to real work, and improve it with each use. Factor2 helps leaders think through how to design that second factory—with human judgment and accountability at its core.
Latest perspectives
Thinking through
what AI changes.
Ideas from the work of building and running a business. Read the thinking here, then join the conversation on LinkedIn.
2 min read
AI and consciousness / Neuroscience
Understanding the machinery of thought and consciousness
AI is making intelligence less mysterious. Could consciousness be next—and would understanding the machinery make it any less remarkable?
2 min read
AI architecture / Specialist models
Rent general intelligence. Own the specialists.
Coinbase’s fraud model suggests a more nuanced enterprise AI architecture: a generalist surrounded by specialists trained on what only your company knows.
2 min read
AI agents / Customer experience
What happens when your customer sends an AI agent?
Websites were built for humans. If your customer starts sending an agent instead, what happens to the interface, the relationship and the way you do business?
About Omri
An operator’s view.
A builder’s understanding.
Omri Tintpulver
Chief Operating and AI Officer at Zoomer / Curiocity Media Group
Founder, Factor2
Omri Tintpulver has spent his career using technology to change how businesses work. He is Chief Operating and AI Officer at Zoomer / Curiocity Media Group,
leading operations and AI across a national portfolio of digital publishing, broadcast, membership and consumer businesses that reach millions of Canadians.
Earlier, he co-founded Darwin CX, a customer intelligence and retention software company that was later acquired, and meshMD, a healthcare software company. Before joining Zoomer, he spent 15 years leading digital and technology initiatives at Brunico Communications.
His work today brings that operating and technology experience to the practical application of AI: improving workflows, making institutional knowledge useful and building new business capability.
Alongside his work at Zoomer / Curiocity Media Group, Omri undertakes independent AI speaking and advisory work through Factor2.
Connect with Omri on LinkedInRecent Experience
Photo: Bettina Ausserhofer
Berlin · May 19, 2026
German-Canadian Conference
A panel on the future of media in the age of AI: innovation, efficiency, intellectual property and the institutions that sustain public trust. Hosted by Atlantik-Brücke and Atlantik-Brücke Canada.
Read Omri’s reflections on LinkedInWideOrbit Canadian SummitCTOs
on AI.Toronto / 2026
on AI.Toronto / 2026
Toronto · May 14, 2026
WideOrbit Canadian Summit
A conversation about putting AI to work: choosing where to invest, moving beyond pilots, managing risk and separating lasting capability from hype. Omri joined the “CTOs on AI” panel.
Start a conversation
What does AI change
for your business?
A strategic question, a leadership discussion or a room that needs a clearer perspective. Start there.
A little context goes a long way.
For advisory, share the business question you’re working through and a little about your organization.
For speaking or a workshop, tell me about the audience, the occasion and any dates you have in mind.